Breakout sessions
To enable you to create a conference programme that's relevant to you, the keynote presentations are complemented by a range of breakout sessions to allow you to look at the areas that interest you in more detail. There will be a range of sessions at different levels from introductory, to strategic, to conceptual discussion and debate.
This year we've added the Conference Fringe and the Round Table sessions make a welcome return.
This year we've added the Conference Fringe and the Round Table sessions make a welcome return.
Conference Fringe
These sessions are aimed at those working as senior marketing officers, marketing managers or similar.
The conference fringe sessions will cover something we don’t normally discuss – failure and learning from our mistakes.
Senior level discussion
These sessions are aimed at those working as senior managers, heads of department, director level or similar
Keynotes in conversation
For those wanting to contribute to the discussion on the ideas, arguments and issues presented in the keynote sessions.
Several conference delegate bloggers will be sharing their thoughts and perceptions throughout this year's conference.
Access the AMA blog; AMA COMMONS at www.a-m-a.co.uk/blog -
NO passwords needed.
Access the AMA blog; AMA COMMONS at www.a-m-a.co.uk/blog -
NO passwords needed.
Marketing workshops
A combination of marketing workshops aimed at those who are relatively new to the topics and strategic marketing workshops aimed at strategic marketing officers and marketing managers
Round table sessions
Round tables - emerging ideas
Round table discussions with delegates each exploring a range of emerging marketing ideas and opportunities. Aimed at delegates ranging from officer to manager positions
Round tables - collaboration
Round table discussions with delegates on the topic of collaboration. Aimed at managers, heads of department, directors and consultants.
