Round table sessions - collaboration
aimed at managers, heads of deparment, directors and consultants
taking place on Wednesday morning and Thursday afternoon
Is there an evidence base that a joined up approach can enable us to either save money or increase audiences / visitors? We have invited eight people to host round table discussions with delegates on the topic of collaboration.
Achieving more together
Alex Saint, Consultant
This session will explore how collaborative working can enable us to achieve things that we couldn’t otherwise do – where collaboration is the obvious solution to a problem or need. It will draw upon Alex’s experience developing and delivering Creative Tourist with Manchester Museums and Galleries Consortium. Alex will lead discussions around factors for collaborative success – to include thoughts on managing partnerships, roles and relationships, leadership and consultation, responding to market-gaps and needs, being selective by cherry- picking content and partners, and legacy.
A collaborative approach to programming and public engagement
Erica Whyman, Chief Executive - Northern Stage
Erica will explore the factors that make alliances effective. Drawing on her involvement in the Newcastle Gateshead Culture Venues alliance - an informal network set up without external funding - Erica will share insights from collaborating across a range of areas and in particular across programming, and public engagement. This round table discussion will unpick what can lead to organisations naturally clustering together and the key drivers for successful collaboration.
How large arts organisations can support smaller organisations and community groups
Rob Langley Swain, Marketing and Communications Manager - LG Arena, The NIA and The Ticket Factory (NEC Group)
The LG Arena opens its doors 2.5 hours before the main arena events start in order to engage with audiences for longer, increase dwell time and spend on food and beverages. Pre-show entertainment is also provided by a range of arts organisations, amateur groups and commercial companies. The venue has received excellent customer feedback about how this has all helped to enhance their experience, as well as providing significant increases in earned income for the business, and supporting the smaller arts organisations who gain access to new audiences (they have a subscriber database of 1million people). Rob will discuss with delegates the secrets to success for this collaborative approach to public engagement – also including what hasn’t worked.
Antony Pickthall, Head of Marketing and Communications - Liverpool Biennial
Drawing on his experience from taking part in LARC (Liverpool Arts Regeneration Consortium) - an alliance of eight of the city’s major cultural organisations – Antony will discuss how a collaborative approach across a region could help arts organisations to develop joint marketing and joint knowledge of the public. He will outline where the collaboration has been particularly successful and where it has been less successful.
Collaborating for innovation
Rohan Gunatillake, Innovation Lead - Edinburgh Festivals Innovation Lab
Rohan will share thinking from festivalslab – a project working with and for the twelve Edinburgh Festivals to identify and develop ways of using innovation thinking and digital technology to improve the festival experience - for audiences, artists, partners and the festivals themselves. Join Rohan to share your own stories / ideas of how the challenges and opportunities of joined up working can realise greater innovation within the arts.
What does collaborative success look like?
Marion Bourbouze, Head of Marketing and Audience Development - Scottish Book Trust
Drawing from her experience of managing collaborative projects – with other arts organisations as well as with partners from the commercial and education sectors (incl. BBC), Marion will explore the key ingredients to achieve a successful collaboration. This round table session will provide an open and honest discussion of the lessons learnt from both positive and negative experiences. Please bring your own stories, ideas and concerns to discuss with the rest of the table.
Working in partnership with sponsors
Sarah Hunt, Director of Sales and Marketing - National Theatre
This round table will explore the strategic issues to consider when working in collaboration with corporate sponsors. How, for example, do you ensure that the partnership supports the mission of your organisation? How do manage external communications to ensure there isn't a clash with your positioning strategy or key messages to priority audiences? Join Sarah to share your own challenges, ideas and examples of how working with corporate partners can benefit audiences and finances.